“What diference will you make?” That is a question I have been askling myself for nearly 40 years prior to presenting my ideas and opinions to audiences at conferences and corporate meetings. I think this is a valid question for you to ask yourself daily prior to venturing out into your personal marketplace. What difference can you make when working with your potential travelers and clients? Once you give this question some serious thought and come up with a meaningful response your life as well as your business will take a sharp turn for the better.