Target Marketing
| Duration 00:07:22 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

Years ago sales professionals were taught that if they made enough calls the sales would follow. In other words, if you threw enough mud against the wall, some of it is bound to stick. Although that philosophy might work now and then, (even a blind squirrel finds a nut now and then,) it is not the most prudent use of one’s time.

My suggestion: Pick a target and go get yourself known. If they appreciate honesty, knowledge, service and value, you soon will be adding to your client list.

Meet the Podcaster
Mike Marchev


Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: Myth 1- Sales Is a Numbers Game
    Myth 1- Sales Is a Numbers Game
    September 20th, 2024 | Length 00:07:20

    There are four primary myths that are responsible for thwarting a travel professional's progress. Today, I am going to address ther first one: Sales Is a Numbers Game. The truth of the matter is that sales more closely resembles a game of darts.
    Aim. Toss your effort toward a definite trategt.…


    Listen
  • Miked Up Marchev: Open For Business
    Open For Business
    September 16th, 2024 | Length 00:06:29

    This week's "reminder" stems from a recent post from a disgruntled travel professional. I use the word "professional" loosely since I am suspect of his/her true colors.
    The bottom line to today's message is simple: "When the student is ready, the teacher appears."  Here is an aside to ask yourself. "If…


    Listen
  • Miked Up Marchev: The Fundamentals Still Rock
    The Fundamentals Still Rock
    September 3rd, 2024 | Length 00:06:52

    This week's message comes from recent reminders after viewing several specialists in the online program titled Master Class. After listening to the USA gymnast, Simone Biles in the famous fictional author, James Patterson I arrived at the fact, that excellence still comes from strict adherence to both the basics and…


    Listen
  • Miked Up Marchev: There Is Still A Lot of Hope Lesft In Our World
    There Is Still A Lot of Hope Lesft In Our World
    August 20th, 2024 | Length 00:05:34

    I recently was reminded of how self-absorbed we have become as a species. Then, as if a sign was sent from above, I was slapped back into a positive mind-set only to realize that there are plenty of good, fun, honest, respectful and courteous people who deserve our ongoing focus.
    I…


    Listen