Travmarket Media

Target Marketing

Years ago sales professionals were taught that if they made enough calls the sales would follow. In other words, if you threw enough mud against the wall, some of it is bound to stick. Although that philosophy might work now and then, (even a blind squirrel finds a nut now and then,) it is not the most prudent use of one’s time.

My suggestion: Pick a target and go get yourself known. If they appreciate honesty, knowledge, service and value, you soon will be adding to your client list.

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