Let’s stop for a moment to reflect on the favorable aspects of the world we live in. It is the only game board we have and we are all active players. Play hard and enjoy the competition.
Next, spend more time creating subject lines in your outgoing emails. They are the triggers that lead to “delete” or “read.”
Browse through your inbox and see for yourself how many lousy titles can be found in your incoming mail. Then, make it your business to become the exception.