The sales letter has become a lost art. But not unlike many business-building tools, it just might be time to reintroduce this strategy back into your arsenal of selling tools. A good letter is one that gets opened, gets read and induces some form of action or response. In short, the proof is in the pudding. In this episode, Mike will remind listeners of a few elements required to put the odds in your favor. He also urges the listener to send more “Flyer” letters designed to stimulate future action.