Masterful Marketing
| Duration 00:07:20 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

Sometimes it makes sense to read a book twice if you gained a great deal of information and stimulation from it on the first read. This is exactly what happened to me this past week when I was introduced to a book by Alan Weiss and Lisa lighter, titled masterful marketing, the title caught my attention, and I was immediately prepared to purchase a copy when I double checked my library and saw them in fact, I had already bought this book and read it from cover to cover.

In today’s episode I’m going to share just a few underlined passages that caught my at in hope that it it will stimulate your thinking and help with your marketing creativity moving forward.

The today’s overlying message is clear: When you enjoy and benefit from reading a good book, read it again.

Meet the Podcaster
Mike Marchev

Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: It All Begins With a
    It All Begins With a "Lead"
    November 14th, 2024 | Length 00:07:32

    Today's episode deals with the first time you. eet a potential client. The secret is not to shoot yourself in the foot by talking too much. The sales professional's sure-fire motto is, "Get other people talking."
    It is good advice to replace your scripted "closing" techniques with a sincere "opening" approach.…


    Listen
  • Miked Up Marchev: Excuses Are Rarely The Reason
    Excuses Are Rarely The Reason
    November 4th, 2024 | Length 00:04:44

    In a book by Harry Beckwith titled The Invisible Touch I was recently reminded of a likly misinterpretation by many sellers of travel. The accept the excuse of expense rather than dive deeper into what really might have occurred.
    Price is often the excuse for the client you lost, but rarely…


    Listen
  • Miked Up Marchev: Don't Get Cocky
    Don't Get Cocky
    November 4th, 2024 | Length 00:05:28

    Sometimes we find ourselves falling into the rut of familiarity. It can happen in business and it can happen in sporting events. And, it can happen to you. I hope today's message resonates and helps you avoid any unnecessary chagrin.…


    Listen
  • Miked Up Marchev: Been There. Done That
    Been There. Done That
    September 30th, 2024 | Length 00:05:04

    There is a popular saying that goes something like this: "Been there ... done that." This implies that once is enough. But sometimes more than once satisfies the urge. In today's epiosode, Mike reminds us that do-overs, do-agains, "Play it again Same," just might be what the doctor ordered. Take…


    Listen