Masterful Marketing
| Duration 00:07:20 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

Sometimes it makes sense to read a book twice if you gained a great deal of information and stimulation from it on the first read. This is exactly what happened to me this past week when I was introduced to a book by Alan Weiss and Lisa lighter, titled masterful marketing, the title caught my attention, and I was immediately prepared to purchase a copy when I double checked my library and saw them in fact, I had already bought this book and read it from cover to cover.

In today’s episode I’m going to share just a few underlined passages that caught my at in hope that it it will stimulate your thinking and help with your marketing creativity moving forward.

The today’s overlying message is clear: When you enjoy and benefit from reading a good book, read it again.

Meet the Podcaster
Mike Marchev

Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: Muscle Memory
    Muscle Memory
    March 27th, 2025 | Length 00:05:33

    Mike opens this week's episode with a twist as he played a tune on his piano. The underlying message here is how practice results in muscle memory when administered properly. Take a listen, and be kind with your comments.  LOL…


    Listen
  • Miked Up Marchev: PREFERRED SUPPLIERS
    PREFERRED SUPPLIERS
    March 27th, 2025 | Length 00:15:35

    This week I came across a CD program I once recorded for Vacation.com. They have since joined Travel Leaders but a few years back I teamed with the Hertz Corporation and delivered a quarterly audio newsletter.
    This particular recording featured an interview with industry specialist Bob Abrahms who shared his thoughts…


    Listen
  • Miked Up Marchev: When The World Hits You With a Curve Ball
    When The World Hits You With a Curve Ball
    March 21st, 2025 | Length 00:07:28

    I received a phone call from a former client who was seeking advice now that he found himself floundering without full-time employment. Being on the downside of the curve, employment wise, I feel bad for men and women who have a job on Friday and find themselves unemployed on Monday. 
    This…


    Listen
  • Miked Up Marchev: Call Them Sooner Rather Than Later
    Call Them Sooner Rather Than Later
    March 17th, 2025 | Length 00:03:36

    It happened to me again this week. Not once. Not twice. But three times. A name popped into my head and I decided to contact that person, but I failed to act. You guessed it. They contacted me which resulted in the same lame response. "I was just thinking about…


    Listen