Travmarket Media

Leveraging Testimonials

I recently received an email from a very happy travel agent who was sharing her delight after a successful group trip to Ireland. The post trip kudos she received along with a generous monetary “tip” was overwhelming. She shared the many kind notes with me and asked how she might leverage these remarks to further position her group business.

My mind immediately shot back a few years to when I took notice of a fellow speaker’s attempt to do just that. In today’s episode I will be sharing that strategy and I think you may personally benefit from this simple communication tactic.

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