Landing Pages
| Duration 00:05:44 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

In today’s episode I want to review the importance of, and the proper use of, what is commonly referred to as a landing page. So as not to confuse the issue, I will keep today’s program simple and on point.

A landing page is a single page within one’s website whose purpose is to highlight one’s interest in any particular topic or destination. By offering additional information on any one particular area of interest, people would go to that particular page and hopefully leave their name and email which would provide you, the salesperson, an opportunity to follow-up professionally over the next few weeks or months.

Where the majority of so-called professional sales people go wrong is that they fail to follow up accordingly once an interested candidate asks for additional information. Lack of follow-up, regardless of the industry, is the number one reason why more people are not more successful in sales. (This is an entirely new subject which can be dealt with at a later time.)

Take a few minutes to listen to today’s Miked-Up episode and hopefully you’ll become more comfortable with the concept of landing pages.

Meet the Podcaster
Mike Marchev

Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: Unscripted Interview with Stuart Cohen: Part 4
    Unscripted Interview with Stuart Cohen: Part 4
    February 20th, 2025 | Length 00:10:57

    In Part Four of my unscripted interview with Stuart Cohen, we will be discussing the importance of focus and how this skill alone will help us get to where we want to go.
    Stuart will give us his thoughts on selecting a single category, or niche, to help build our reputation…


    Listen
  • Miked Up Marchev: Unscripted Interview With Stuart Cohen: Part Three
    Unscripted Interview With Stuart Cohen: Part Three
    January 27th, 2025 | Length 00:11:05

    And the beat goes on. In Part Three of my interview with Stuart Cohen we will be touching on Instagram, Zoom Meetings, Public Speaking, Asking the right questions, and the importance of stepping outside your comfort zone. You are going to like this one.…


    Listen
  • Miked Up Marchev: Unscripted Interview With Stuart Cohen: Part Two
    Unscripted Interview With Stuart Cohen: Part Two
    February 7th, 2025 | Length 00:08:29

    Stuart and I have more topics to discuss in Part Two of the Five-Part Series. In this episode we will touch on community involvement, positioning yourself as a specialist, the logic behind giving before you get, article publishing, document distribution and last but not least, Artificial Intelligence. Fasten your seat belt…


    Listen
  • Miked Up Marchev: An Unscripted Phone Call With Special Guest Stuart L. Cohen
    An Unscripted Phone Call With Special Guest Stuart L. Cohen
    January 27th, 2025 | Length 00:06:25

    Stuart and I always manage to have fun, thought-provoking and impactful conversations on the telephone. For the next few weeks you can eavesdrop on a recent call which covered a myriad of topics. Today, we will touch on the importance of choosing the right niche along with "seeding," or the…


    Listen