Effective Marketing
| Duration 00:08:41 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

In today’s episode Mike will remind you that every lead and every customer may not be a particular good fit for your business. That being said however, effective marketing remains an important aspect of your daily responsibilities. In order for effective marketing to take place your specific activities must incrementally move you towards your targeted goals on a daily basis.

Mike is currently awaiting publication of a new marketing book written by Alan Weiss, and as the lessons unfold he will be sharing updated marketing advice with you. The underlying message here is it after 40 years of studying marketing, Mike is still open to learning and implementing new and effective marketing tactics as they become available. He hopes that you are continuing your self education in the field of your choice.

Meet the Podcaster
Mike Marchev


Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: The 12 Commandments For Dealing with Affluent Customers
    The 12 Commandments For Dealing with Affluent Customers
    December 26th, 2024 | Length 00:06:42

    This is just one area of the book by Matt Oechsli titled The Art of Selling to the Affluent that caught my attention. I feel these twelve postulates are worth sharing with you today. I also found that selling to the wealthy (whatever wealth means to you) is not much…


    Listen
  • Miked Up Marchev: Your Preplanned
    Your Preplanned "Launch"
    December 26th, 2024 | Length 00:07:19

    Today's program reminds us how important it is to schedule the launch of a new idea, project and/or new product utilizing a consistent promotion. This will prevent you from shooting yourself in the foot by unraveling an unplanned "data-dump." Mike features his new Bookstore as an example of a timed…


    Listen
  • Miked Up Marchev: One Upsmanship
    One Upsmanship
    November 26th, 2024 | Length 00:05:08

    Today's episode focus on an important reminder when attempting to establish an initial relationship with a new acquaintance. The normal tendency is to latch onto a subject matter that you feel comfortable with, and then adding your personal experiences, feelings, and or opinions on that particular topic.
    This has proven to…


    Listen
  • Miked Up Marchev: It All Begins With a
    It All Begins With a "Lead"
    November 14th, 2024 | Length 00:07:32

    Today's episode deals with the first time you. eet a potential client. The secret is not to shoot yourself in the foot by talking too much. The sales professional's sure-fire motto is, "Get other people talking."
    It is good advice to replace your scripted "closing" techniques with a sincere "opening" approach.…


    Listen