Effective Marketing
| Duration 00:08:41 | Posted in by Mike Marchev


Website  Twitter  Facebook  Apple Podcasts  Spotify  RSS

In today’s episode Mike will remind you that every lead and every customer may not be a particular good fit for your business. That being said however, effective marketing remains an important aspect of your daily responsibilities. In order for effective marketing to take place your specific activities must incrementally move you towards your targeted goals on a daily basis.

Mike is currently awaiting publication of a new marketing book written by Alan Weiss, and as the lessons unfold he will be sharing updated marketing advice with you. The underlying message here is it after 40 years of studying marketing, Mike is still open to learning and implementing new and effective marketing tactics as they become available. He hopes that you are continuing your self education in the field of your choice.

Meet the Podcaster
Mike Marchev

Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

Learn more

Recent Podcasts
Miked Up Marchev

  • Miked Up Marchev: It All Begins With a
    It All Begins With a "Lead"
    November 14th, 2024 | Length 00:07:32

    Today's episode deals with the first time you. eet a potential client. The secret is not to shoot yourself in the foot by talking too much. The sales professional's sure-fire motto is, "Get other people talking."
    It is good advice to replace your scripted "closing" techniques with a sincere "opening" approach.…


    Listen
  • Miked Up Marchev: Excuses Are Rarely The Reason
    Excuses Are Rarely The Reason
    November 4th, 2024 | Length 00:04:44

    In a book by Harry Beckwith titled The Invisible Touch I was recently reminded of a likly misinterpretation by many sellers of travel. The accept the excuse of expense rather than dive deeper into what really might have occurred.
    Price is often the excuse for the client you lost, but rarely…


    Listen
  • Miked Up Marchev: Don't Get Cocky
    Don't Get Cocky
    November 4th, 2024 | Length 00:05:28

    Sometimes we find ourselves falling into the rut of familiarity. It can happen in business and it can happen in sporting events. And, it can happen to you. I hope today's message resonates and helps you avoid any unnecessary chagrin.…


    Listen
  • Miked Up Marchev: Been There. Done That
    Been There. Done That
    September 30th, 2024 | Length 00:05:04

    There is a popular saying that goes something like this: "Been there ... done that." This implies that once is enough. But sometimes more than once satisfies the urge. In today's epiosode, Mike reminds us that do-overs, do-agains, "Play it again Same," just might be what the doctor ordered. Take…


    Listen