Going From Good To Better
| Duration 00:06:57 | Posted in by Mike Marchev


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After some 45 years kicking around the sales arena I still have an appetitie to reach that next level in understanding and efficiency. My latest investment was a book titled AUDITION by Michael Shurtleff… recommended by famed actress Helen Mirren.

Each time we find ourself face-to-face with a buyer we are smack-dab in the middle of an audition. I quickly saw the similarities of auditioning for a part in a play with that of attempting to position the seller as the logicall choice.

Side Bar:  What non-fiction book are YOU currently reading to stimulate YOUR forward motion?

Meet the Podcaster
Mike Marchev

Mike Marchev chose to take a circuitous route through the first 71-years of his life. His experiences, successes, failures and unwavering sense of humor qualify him as a guy worth listening to. Perhaps of more importance, he is a practicing practitioner you can actually learn something from.…

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